Overview
Concept website for a consultant or independent professional.
Concept Project Case Study
Maya Levi
A calm, editorial concept website designed to help an independent professional explain expertise and invite consultation requests, with a structure that turns first impressions into inquiries.
Concept website presented as a portfolio demo, with a focus on premium positioning, clear hierarchy, and a direct inquiry flow.
Intended audience
Prospective clients who need to quickly understand credibility, services, and the best next step.
Website goal
Designed to guide visitors from first impression to consultation booking through clear positioning, service hierarchy, and repeated calls to action.
Visual direction
Soft editorial spacing, confident typography, and a restrained palette that keeps the brand calm and premium.
Responsive behavior
The layout collapses into a focused mobile reading flow with large touch targets and preserved CTA visibility.
Development approach
Built as an interactive responsive demo with reusable sections, optimized media, and accessible semantic structure.
Yona's role
Design, front-end development, responsive implementation
Technology used
Next.js, React, TypeScript, Responsive CSS
Information architecture
- Hero with positioning
- Service overview
- About credibility
- Selected proof areas
- Contact CTA
UX and conversion decisions
- Immediate explanation of who the site is for
- Short sections for scanning
- Repeated but restrained CTAs
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