Overview
Concept website for a premium wellness or studio brand.
Concept Project Case Study
Form Pilates
A composed wellness concept website designed around clarity, softness, and easy class or consultation discovery, making the path to contact feel calm and direct.
Concept website presented as a portfolio demo, with a focus on premium positioning, clear hierarchy, and a direct inquiry flow.
Intended audience
Potential members who want to understand the studio style, services, and next step quickly.
Website goal
Designed to reduce uncertainty and make the path from interest to class inquiry feel calm and direct.
Visual direction
A light visual direction, spacious rhythm, and soft contrast support a wellness-specific mood.
Responsive behavior
The mobile flow keeps copy concise, imagery stable, and CTAs easy to reach.
Development approach
Built as an interactive responsive demo with reusable sections and accessible structure.
Yona's role
Design, front-end development, responsive implementation
Technology used
Next.js, React, TypeScript, Responsive CSS
Information architecture
- Studio hero
- Class types
- Instructor context
- Experience notes
- Contact CTA
UX and conversion decisions
- Gentle pacing
- Simple class discovery
- Mobile-first decision cues
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